96 Inventors Digest ) When you're hot, you're hot! There
was no stopping Mary Ellen Hills after she got the
brainstorm for the DazzleDot Lipstick Mirror!
"Instead of reapplying lipstick at the table using a
compact mirror (bad form!) or doing it in a cab without a
mirror (bad news!), try this little gizmo." That's
how Mademoiselle magazine reviewed Mary Ellen's invention
in it's March 1996 issue- and she was off and running.
The free press from Glamour magazine and others, plus
being featured on "The Today Show" helped. The
DazzleDot story begins in a restaurant when Mary Ellen
touched up her lipstick aided by the blurred reflection
from a teaspoon. The idea of putting a little mirror at
the end of a lipstick cap popped into her head. She went
home, made a prototype and took it to the Service Corps
of Retired Executives (SCORE). "I got an incredible
amount of help from them," she says. "They
referred me to supply sources and in just a few months
the DazzleDot lipstick mirror was in its blister pack,
ready for market." Convinced she had a hot idea, she
went to a national trade show, lined up sales reps,
orders and distribution. Her company has been steadily
growing ever since. Mary Ellen now has an additional
product, the DazzleDot Cosmetic Mirror available now.